Beyond the Brotherhood
Main Sponsor & Benefactor of the NYC SEAL Swim
Supporting Navy SEALs beyond service by creating pathways for leadership, purpose, and continued impact.
Elite Leaders. New Mission.
America is facing a leadership gap.
Each year, some of the most highly trained, battle-tested leaders in the world leave military service and enter civilian life without a clear path forward. These are individuals who have led under pressure, made life-or-death decisions, and operated at the highest levels of accountability and performance, yet too often, that leadership potential goes underutilized.
Beyond the Brotherhood exists to close that gap.
They do not simply help veterans find jobs. They identify, develop, and position Navy SEALs of exceptional character to step into their next mission as leaders in business, community, and industry.
At the core of this effort is the SEAL² Process, a disciplined and intentional system designed to ensure long-term impact:
- Screen & Select: Identify SEALs of proven character, drive, and leadership potential
- Equip & Engage: Provide executive coaching, mentorship, and real-world exposure
- Assess & Align: Guide each individual toward the right mission and environment
- Launch & Lead: Transition them into high-impact roles with continued support
This is not placement. This is leadership development at the highest level.
As Founder Jimmy May has emphasized, the challenge is not capability, it is opportunity:
“The problem isn’t that SEALs can’t succeed. The problem is that their leadership potential is being wasted. America invested millions in developing these leaders. BTB ensures that investment pays dividends for decades to come.”
— Jimmy May, Founder of BTB
Beyond the Brotherhood ensures that investment in these leaders does not end when their service does but continues to deliver value for decades to come.
This is not about what comes after service. It is about what comes next, for them, and for the future of American leadership.
From the Water to Real Impact
The NYC SEAL Swim is more than a physical challenge. Every swimmer, every partner, and every dollar raised contributes to the mission of Beyond the Brotherhood. This is how participating in the swim becomes impact.
Sponsor Alignment
The NYC SEAL Swim offers brands the opportunity to align with leadership, resilience, and service. This is not traditional sponsorship. This is strategic alignment with purpose and impact.